Key Dates to Remember
- July 15, 2024: Customers can no longer start new chats with your business via Google.
- July 31, 2024: Google Business Profile will completely remove the chat feature.
Google recently announced that the chat feature in Google Business Profiles will be discontinued by July 31, 2024. This feature allowed customers to message businesses directly through their Google Maps and Search profiles. Here’s what you need to know about this change and how to prepare for it.
Google Business Chat Feature and What it is?
The chat feature in Google Business Profiles helped customers communicate directly with businesses. Customers could use Google Maps, Google Search, and other branded channels to send messages. Businesses could then respond to these messages efficiently. The chat feature included advanced capabilities like location sharing, image carousels, and high-quality video and photo sharing. It allowed customers to ask questions, seek assistance, and even make purchases directly through the chat.
Why Is Google Removing the Chat Feature?
Google is removing the chat feature for several reasons:
- Spam Reduction: The platform has been flooded with spam messages, making it less effective.
- Improving User Experience: By simplifying its services, Google aims to enhance the overall user experience.
- Product Upgrades: This decision is part of Google’s ongoing efforts to improve and refine its products.
Although this change might be challenging for some businesses and users, Google believes it is necessary for the platform’s continued improvement.
Preparing for the Change
Here’s what you should do to prepare for the removal of the chat feature:
- Update Contact Methods: Direct your customers to other ways they can reach you. This could include your website, phone number, or social media profiles. Make sure this information is up to date on your Google Business Profile.
- Inform Your Customers: Modify your welcome message to inform customers that the chat feature will no longer be available after July 15, 2024. Provide alternative contact methods in this message.
- Promote Other Channels: Encourage customers to use other communication channels. This can be done by linking your social media profiles and updating your Google Business page.
Conclusion
While the removal of the chat feature in Google Business Profiles may seem inconvenient, it is part of Google’s broader strategy to improve its services. By preparing in advance and updating your contact information, you can ensure a smooth transition and continue to provide excellent service to your customers.
Stay proactive and keep your customers informed to make the most of this change.
Stay connected with Angel Designs for all future updates